About the Role:
We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.
What You'll Lead and Build:
Campaign Strategy & Execution: Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
Customer Lifecycle Strategy: Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
Automation & Workflows: Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
Segmentation & Personalization: Segment customer audiences based on behavior, preferences, and lifecycle stages to create personalized marketing campaigns that improve engagement, conversion, and retention rates.
Project Management: Coordinate campaign calendars, content requirements, and execution timelines.
Optimization & Testing: Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
Analytics & Reporting: Monitor and analyze key marketing metrics (open rates, CTR, conversions, retention, LTV) to prepare performance reports and actionable recommendations.
Cross-Functional Collaboration: Partner with marketing, product, sales, and customer success teams to ensure consistent communication across the customer journey.
Process Improvement: Identify opportunities to enhance marketing automation, customer engagement, and lifecycle processes.
Compliance & Best Practices: Ensure all campaigns strictly follow data privacy regulations, consent requirements, and email marketing best practices.
Industry Alignment: Stay updated on emerging CRM technologies, marketing automation tools, and lifecycle marketing trends.
What You Bring to the Table
Experience: 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation. Proven track record of developing and executing customer lifecycle campaigns.
Language Skills: Advanced English (C1) with excellent written and verbal communication skills.
Technical Expertise: Hands-on experience with CRM/automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
Data & Analytics: Deep understanding of email marketing metrics, customer retention strategies, conversion rate optimization, A/B testing, and translating data insights into actionable improvements.
Audience Strategy: Strong grasp of customer segmentation, automated workflows, and dynamic messaging.
Soft Skills: Strong analytical, communication, problem-solving, and organizational skills. Highly proactive, results-driven, and detail-oriented with excellent time management across multiple deadlines.
Collaborative Mindset: Demonstrated ability to work independently and collaborate effectively with international, distributed teams.
Benefits That Move You Forward
We’re here to amplify your brilliance, not contain it. Your journey matters, and we’re here to help you go further than you imagined.
Work From Anywhere: Enjoy true flexibility and remote work freedom.
USD Compensation: Earn competitive pay that matches your expertise.
Paid Time Off: Recharge confidently with dedicated PTO.
Professional Development: Advance your career with fully covered international certifications.
Global Coworking Access: Work from coworking spaces worldwide whenever you want a professional setup.
Language Support: Strengthen your English skills and expand your global reach.
Team Engagement: Connect and participate in activities designed to unite our international team.
Onboarding & Recognition: Feel appreciated with personalized gifts and a thoughtful welcome