Key Responsibilities:
Lead Generation & Performance Marketing
Develop and execute marketing strategies with the primary goal of generating qualified leads for our sales team
Manage and optimize paid ad campaigns (Google PPC, Meta/Facebook Ads, Instagram, YouTube, NextDoor, and emerging platforms)
Constantly test creatives, offers, landing pages, and audience targeting to lower CPL and CPA
SEO & Organic Marketing
Oversee and improve our SEO strategy — both onsite and offsite
Work with SEO tools and freelancers (if needed) to improve organic search rankings and organic lead flow
Conduct keyword research and content strategy to drive high-intent traffic
Social Media & Community Management
Post, manage, and engage in Facebook Groups, NextDoor, and other local/community platforms to build brand presence and generate leads
Manage Arete’s social media profiles with consistent posting and engagement (Facebook, Instagram, LinkedIn, others
Email & Outreach Marketing
Manage and optimize cold email outreach campaigns to drive B2B and B2C lead generation
Oversee marketing automation workflows to nurture prospects and increase conversion rates
Conversion Rate Optimization (CRO)
Work with designers/developers to optimize landing pages and the website for lead conversion
Implement A/B testing to improve conversion rates across the funnel
Reporting & KPIs
Track, analyze, and report on key marketing metrics: Cost Per Lead (CPL), Cost Per Acquisition (CPA), total leads generated
Use data-driven insights to make decisions and continuously improve campaign performance
Collaboration & Communication
Work directly with company owners and sales leadership to align marketing goals with revenue targets
Collaborate with sales team to ensure quality of leads and optimize handoff process
Provide transparent reporting and regular updates to leadership
Qualifications:
Proven track record in performance marketing and lead generation
Deep experience in PPC, SEO, Facebook/Meta ads, Google Ads, social media marketing, cold email outreach
Comfortable being very hands-on — this is not a purely strategic role; you will be actively managing campaigns
Strong analytical and reporting skills
Experience managing marketing budgets and delivering measurable ROI
Self-starter comfortable working in a fast-paced, results-driven environment
Experience with home services or pest control industry is a plus, but not required
Performance Metrics (KPIs):
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Number of qualified leads generated for sales team
Job Type: Full-time
Pay: $14,000.00 - $17,000.00 per hour
Language:
English (Preferred)
Work Location: Remote
