About Tort Experts
At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo.
Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.
About the role
The Jr. Digital Media Buyer will support the execution and optimization of direct-response, lead-generation campaigns across emerging advertising platforms such as TikTok, Reddit, X (Twitter), Native networks, and other experimental channels.
This role is designed for someone with early experience in paid media who wants to develop strong fundamentals in performance marketing, focusing on cost-per-lead efficiency, creative testing, and conversion optimization.
You’ll work closely with our in-house marketing team to test and scale new platforms, manage live campaigns, analyze performance trends, and identify opportunities to expand successful channels. This is a hands-on, numbers-driven role focused on experimentation and performance results.
Location: Remote
Department: Marketing
Reports To: Director of Performance Marketing, Phil
What you'll do
Emerging Platform Campaign Execution (Lead Gen Focus)
Assist in building, launching, and managing lead-generation and conversion campaigns across platforms such as TikTok, Reddit, X (Twitter), native networks, and other emerging channels.
Support campaign setup including objectives, audiences, budgets, and placements optimized for CPL and conversion volume.
Perform daily performance checks to ensure campaigns are spending efficiently and hitting lead goals.
Optimization & Scaling Support
Help optimize budgets, bids, audiences, and placements under direction.
Monitor key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
Assist with identifying scaling opportunities and underperforming segments.
Creative Testing & Iteration
Support rapid creative testing across hooks, copy angles, formats (video, native, UGC), and offers.
Help organize and rotate creatives to prevent fatigue and maintain performance.
Provide performance feedback to creative teams based on data-driven insights.
Reporting & Performance Analysis
Pull daily, weekly, and monthly reports from advertising platforms and internal dashboards.
Track trends in CPL, lead volume, and efficiency and flag performance shifts early.
Support performance summaries and testing recaps with clear takeaways.
Learning & Platform Exploration
Stay current on best practices and updates across emerging advertising platforms.
Research and analyze competitor ads and market trends to identify new testing opportunities.
Actively develop skills in lead-gen strategy, creative testing, and performance optimization.
Qualifications
1+ year of experience in paid social, performance marketing, or digital advertising.
Hands-on experience running campaigns on at least one advertising platform such as TikTok, Reddit, Meta, Google, or similar.
Familiarity with advertising platforms such as:
TikTok Ads
Reddit Ads
X (Twitter) Ads
Native advertising platforms
Experience with multiple platforms is a plus but not required.
Comfortable working with numbers and making decisions
